If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost
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In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others
It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically
It's not about lying or tricking anyone
This is marketing that really convinces.